Reminder email : The Definitive Guide (2019 Update)
Reminder email : The Definitive Guide (2019 Update)

Reminder email : The Definitive Guide (2019 Update)

BSS 11/10/2018 Emailing

An email has become a means of excellence to conquer or revive a customer quickly and cheaply.

But it's not enough for the email to arrive in your target's inbox. You must also make sure that it would be opened and that the content is either convincing.

So the real question is how to write a perfect reminder email while avoiding spamming your prospects.

Here are some tips to get your communication out of the box and close more opportunities!

How to write a perfect reminder email

Let’s get started.

What exactly are reminder emails used for?

To develop your customer portfolio, you must continually pursue commercial prospecting, including the relationship of inactive customers.

Here are the most common reasons for a prospect or a customer to become inactive:

  • After a first contact, your potential customer is not satisfied by your product or service. In some cases, he can delete your email without opening.
  • In other cases, your prospect may open your email, but it will not be a sequel because of lack of time, forgetfulness, etc.
  • Your target may not even have received your email.
  • After an offer, you may need a contact to close the sale.
  • If you never have anything to expect from your recipients, think of reminding them of your offer intelligently and in a personalized way.
What exactly are reminder emails used for?

How to write a relevant stimulus email that captures the attention of your recipients?

  • As a general rule, the email receiver must be one of your previous contacts.
  • The message must be awakened to the curiosity of your prospects,
  • Written in a light tone, it must be short and in text format.
  • To increase its delivery rate, it must not contain images.
  • It is emphasized that the reminder email must be personalized. To do this, you can use a "Customer Relationship Management Software".

Let's see this in more details!

In your reminder message, it's essential to add emotion to make it user-friendly and useful.

Here is the detailed way to write a friendly reminder email. Remember that this is not a miracle solution: as often with marketing, you have to experiment, re-evaluate your strategy and keep an open mind!

The subject

Once you have chosen the recipients of your message, the first part of your reminder message that should not be taken lightly is the subject line.

Please note that e-mail messages never go directly to your recipient's spam.

Try to find an item that was the attention of your recipient without making him believe in a spam or an automated message.

This is done; you are now ready to move on to the next step.

The greeting formula

Do not try to skip this step and directly go into the body of your reminder email. Your email will be much better received if you address your recipient by name.

If you know the recipient, do not hesitate to use a personalized greeting, for example, remember the content of your previous exchanges...

Anything that makes your message look "human" is welcome!

The body of the email

After choosing the subject and the greeting formula, you can proceed to the next step, which is, writing the body of the message. It is in this part that you really communicate your main message.

The hook

This is a positive note "I hope you are well. "

In this part, you must also tell the recipient what you would like them to do.

It is always better to be precise, and to prefer direct formulations.

For example, you can write "I contact you because ..." or "I write to you after ...’’ In this way, your recipient directly knows what's going to be in your email.

The layout

Here, do not bother to expand: better to be concise and get straight to the point.

Most professionals quickly scan e-mails and barely read them: you can then use the small layout tips to make your mail more pleasant.

  • Spacing the text makes reading easier and commits your recipient to read you in a favorable state of mind.
  • You can also use bulleted lists, or bullet points. By so doing, you facilitate understanding.
  • Do not hesitate to put forward your offer or the proposal of an appointment.

The aim of the email

  • Use a simple and direct vocabulary, without getting lost in explanations.
  • Nobody likes to receive an email and feel that it will be difficult to be read. This type of email is often postponed, and is often lost in the inbox of your recipient.
  • On the contrary, be concise, go straight to the point without being rude or rough, and keep it simple.
  • When re-reading your email, ask yourself what your reaction would be by receiving it. If you do not feel like reading it ... you have to write it back.

The call to action

Like all emails, a reminder email must include a Call to Action. It is a phrase, a link, or a button that calls an action on the part of the recipient.

  • For example, if you contact a prospect for registration for a webinar, the Call To Action will definitely be a button to a registration form.
  • If on the contrary you wish to request a meeting, it will simply be a question of proposing a date and a schedule. In this regard, always suggest a specific date (or two) for a call or meeting rather than letting your receivers decide.

Closing your reminder email

The last step in creating an e-mail reminder is to close your message in a friendly way. Your last sentence should reflect the tone of the rest of your email.

  • For example, if you have used a formal tone throughout the e-mail, you will also have to close on a formal note. Likewise, if your e-mail is informal, your closure should be informal too.
  • Do not lose yourself with bombastic formulas (anything that includes "greetings" is to be banned), or with too simple formulations, like the "cordially" inserted into your signature.
  • "Have a good day" works very well, and gives the email a friendly tone of the conversation.



As you can see, there are several things to consider when writing a reminder email. The key is to allow your recipients to be enthusiastic to read your message.

Everything must be well thought out, whether at the time of the design of the subject line or when closing the message.

The trick is to make it as simple and clear as possible. Keep it short, keep it interesting and keep it on the main subject you want to talk about.