An email has become a means of excellence to conquer or revive a customer quickly and cheaply.
But it's not enough for the email to arrive in your target's inbox. You must also make sure that it would be opened and that the content is either convincing.
So the real question is how to write a perfect reminder email while avoiding spamming your prospects.
Here are some tips to get your communication out of the box and close more opportunities!
Let’s get started.
To develop your customer portfolio, you must continually pursue commercial prospecting, including the relationship of inactive customers.
Here are the most common reasons for a prospect or a customer to become inactive:
In your reminder message, it's essential to add emotion to make it user-friendly and useful.
Here is the detailed way to write a friendly reminder email. Remember that this is not a miracle solution: as often with marketing, you have to experiment, re-evaluate your strategy and keep an open mind!
Once you have chosen the recipients of your message, the first part of your reminder message that should not be taken lightly is the subject line.
Please note that e-mail messages never go directly to your recipient's spam.
Try to find an item that was the attention of your recipient without making him believe in a spam or an automated message.
This is done; you are now ready to move on to the next step.
Do not try to skip this step and directly go into the body of your reminder email. Your email will be much better received if you address your recipient by name.
If you know the recipient, do not hesitate to use a personalized greeting, for example, remember the content of your previous exchanges...
Anything that makes your message look "human" is welcome!
After choosing the subject and the greeting formula, you can proceed to the next step, which is, writing the body of the message. It is in this part that you really communicate your main message.
This is a positive note "I hope you are well. "
In this part, you must also tell the recipient what you would like them to do.
It is always better to be precise, and to prefer direct formulations.
For example, you can write "I contact you because ..." or "I write to you after ...’’ In this way, your recipient directly knows what's going to be in your email.
Here, do not bother to expand: better to be concise and get straight to the point.
Most professionals quickly scan e-mails and barely read them: you can then use the small layout tips to make your mail more pleasant.
Like all emails, a reminder email must include a Call to Action. It is a phrase, a link, or a button that calls an action on the part of the recipient.
Closing your reminder email
The last step in creating an e-mail reminder is to close your message in a friendly way. Your last sentence should reflect the tone of the rest of your email.
As you can see, there are several things to consider when writing a reminder email. The key is to allow your recipients to be enthusiastic to read your message.
Everything must be well thought out, whether at the time of the design of the subject line or when closing the message.
The trick is to make it as simple and clear as possible. Keep it short, keep it interesting and keep it on the main subject you want to talk about.